Thanks to Jeremy Lin’s seven-game winning streak, the rising star’s buzz was enough to lift the blackout between Time Warner and Madison Square Garden on Feb. 17 and send MSG ratings skyrocketing.  As of two weeks ago, Forbes declared that Lin is “the fastest-growing athlete brand in the world,” with his value placed at $14 million, tying with Kobe Bryant as the sixth “top athlete brand” worldwide. In the midst of his Linsane rise to international stardom, we Decoded his brand and its far-reaching effect on fans, the franchise, and the business world.

Thanks to Jeremy Lin’s seven-game winning streak, the rising star’s buzz was enough to lift the blackout between Time Warner and Madison Square Garden on Feb. 17 and send MSG ratings skyrocketing.  As of two weeks ago, Forbes declared that Lin is “the fastest-growing athlete brand in the world,” with his value placed at $14 million, tying with Kobe Bryant as the sixth “top athlete brand” worldwide. In the midst of his Linsane rise to international stardom, we Decoded his brand and its far-reaching effect on fans, the franchise, and the business world.

Notes

  1. sunshinysmile reblogged this from blackenterprise
  2. zvneydew reblogged this from blackenterprise
  3. blackenterprise posted this

About me

Black Enterprise is the leading source for Black entrepreneurship, providing the small business leaders of today and tomorrow with business strategy information, resources and tools.